With prohibited cell phone use and a lack of internet access, airplanes used to be the one place where we were truly forced to disconnect. Being on an airplane meant that no one could call you with last minute projects and you couldn’t be expected to respond to emails immediately. Even if for a few [...]
A recent study by Chadwick Martin Bail and iModerate Research Technologies has found that consumers engaged in social media are more likely to purchase and promote products. Even more interesting is the fact that more and more people are expecting business to have some kind of digital presence whether it be Facebook or Twitter. With [...]
We’ve discussed elevator pitches on this blog before, but I recently read this eye-opening article on how smartphones are changing elevator pitches. Smartphones allow us to play videos , visit websites and look at documents. An elevator pitch is supposed to be quick and to the point, but it’s so valuable to have a means [...]
Email, snail mail, phone, Skype, IM – there are so many ways for people to contact us that it can be overwhelming. It’s like having a constant “open door” policy on your life. This post from Time Management Ninja struck a chord with me and it sends a good message: Limit Your Doors. Before you [...]
With so few jobs out there, hiring managers are getting cover letters and resumes in record numbers. An original cover letter can make your application stand out. A hiring manager can be looking at hundreds of cover letters per day and they probably all start out in a similar way: “Dear Hiring Manager, Please accept [...]
I recently read another article about how business cards are changing due to technology and found that people have started using Quick Response Codes (QR Codes) on their business cards. QR Codes are 2 dimensional codes that can be scanned using smartphone cameras to upload contact info, photos, MP3s and more. If you have a [...]
With all of the noise being made about Apple’s recent “Antennagate” fiasco, people may have overlooked Apple’s recent foray into mobile marketing with the iPhone OS 4: iAd. iAd, a mobile marketing service that works through iPhone’s applications. Like Google’s Adsense, the ads are targeting to specific users using location and interests based on what [...]
I am continually amazed at how companies can let simple public relations matters become total corporate disasters. Most recently we have discussed PR disasters such as the BP Oil Spill, Tiger Woods, Toyota and John Edwards. Denials and cover-ups make the story bigger and harder to resolve. We can now add Apple to the list [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 Twitter [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing. Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, we will [...]
