I came across this blog post about coworking spaces in New York City recently. Co-working spaces are exactly what they sound like, shared work spaces. They are occupied by multiple companies so they can share resources. People can pay by the day or by the month and get internet access, office supplies, desks, chairs and [...]
A recent study by Chadwick Martin Bail and iModerate Research Technologies has found that consumers engaged in social media are more likely to purchase and promote products. Even more interesting is the fact that more and more people are expecting business to have some kind of digital presence whether it be Facebook or Twitter. With [...]
I recently read another article about how business cards are changing due to technology and found that people have started using Quick Response Codes (QR Codes) on their business cards. QR Codes are 2 dimensional codes that can be scanned using smartphone cameras to upload contact info, photos, MP3s and more. If you have a [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 Twitter [...]
We have all experienced poor customer service. Not every company is as customer-centric as Zappos, but perhaps they should strive to be so. No one expects companies to be 100% perfect all the time, but it IS reasonable to expect wrongs to be righted in a professional manner. In theory, customer service should be easy. [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing. Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, we will [...]
Many companies are reaching out to bloggers to promote new products, company events, specials deals, coupons, etc. Bloggers are usually eager to help, especially if it will drive traffic to their blog, but you need to approach them a certain way in order to for a successful relationship. First, do your research. Don’t approach a [...]
Chris Brogan, President of New Marketing Labs, wrote an insightful blog post on the state of business cards. Though business cards are a very important part of networking, with all of the new ways people can contact us (email, Facebook, Twitter, Skype, etc.) I have often gotten business cards where the contact info dwarfs the [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, a [...]
It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can pay to have your [...]
