I recently read another article about how business cards are changing due to technology and found that people have started using Quick Response Codes (QR Codes) on their business cards. QR Codes are 2 dimensional codes that can be scanned using smartphone cameras to upload contact info, photos, MP3s and more. If you [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 [...]
We have all experienced poor customer service. Not every company is as customer-centric as Zappos, but perhaps they should strive to be so. No one expects companies to be 100% perfect all the time, but it IS reasonable to expect wrongs to be righted in a professional manner. In theory, customer service should [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing.
Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, [...]
Many companies are reaching out to bloggers to promote new products, company events, specials deals, coupons, etc. Bloggers are usually eager to help, especially if it will drive traffic to their blog, but you need to approach them a certain way in order to for a successful relationship.
First, do your research. Don’t [...]
Chris Brogan, President of New Marketing Labs, wrote an insightful blog post on the state of business cards. Though business cards are a very important part of networking, with all of the new ways people can contact us (email, Facebook, Twitter, Skype, etc.) I have often gotten business cards where the contact info dwarfs [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, [...]
It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can [...]
We have been discussing many aspects of Crisis Management on this blog, but Dallas Lawrence wrote an article on Mashable about Crisis Survival lessons specific to the Social Media Age.
Information travels quickly these days, especially with the popularity of social networking sites such as Facebook and Twitter. Not only do companies have to hold [...]
LinkedIn is a professional social media website used for networking with colleagues, business partners, and clients. Online profiles resemble a resume showing your current and past positions with personal summaries. Co-workers and managers can also write recommendations which appear on your profile (if you would like them to appear, you also have the [...]
