An Elevator Pitch is a term for a 30-60 second promo of your business. The idea is that if you were in an elevator with someone and needed to sell them on your business before they stepped off, how would you do it? If you are a business owner or a sales person, it’s a [...]
Business writing often has a reputation being stale and boring. Some websites are so filled with buzzwords and phrases that don’t really mean anything that sometimes I’m not even sure what services they offer! Words are important, because if your company’s literature looks like everyone else’s you will not stand out. Here are some ways [...]
Downmarket products, also known as low-end products are often sold to low-income consumers or businesses, but these days almost everyone wants to go downmarket to accommodate tighter budgets. As a business, you want to accommodate your customers, but cheaper products can be inferior and tarnish your brand. A smart way to move downmarket would be [...]
If you are a sales manager or a sales person, this blog post is for you! We will cover sales tips from a top sales person, sales tips from customers and well as delving into the mind of a sales person. Without a sales department, most companies would not exist, so all managers out there [...]
