A recent study by Chadwick Martin Bail and iModerate Research Technologies has found that consumers engaged in social media are more likely to purchase and promote products. Even more interesting is the fact that more and more people are expecting business to have some kind of digital presence whether it be Facebook or Twitter. With [...]
With all of the noise being made about Apple’s recent “Antennagate” fiasco, people may have overlooked Apple’s recent foray into mobile marketing with the iPhone OS 4: iAd. iAd, a mobile marketing service that works through iPhone’s applications. Like Google’s Adsense, the ads are targeting to specific users using location and interests based on what [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 Twitter [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing. Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, we will [...]
Many companies are reaching out to bloggers to promote new products, company events, specials deals, coupons, etc. Bloggers are usually eager to help, especially if it will drive traffic to their blog, but you need to approach them a certain way in order to for a successful relationship. First, do your research. Don’t approach a [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, a [...]
Business writing often has a reputation being stale and boring. Some websites are so filled with buzzwords and phrases that don’t really mean anything that sometimes I’m not even sure what services they offer! Words are important, because if your company’s literature looks like everyone else’s you will not stand out. Here are some ways [...]
It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can pay to have your [...]
I found 2 interesting studies on MarketingCharts.com today that definitely indicate that we are living in a world that is changing at break-neck speed. The first says that for the first time, the Internet has surpassed Television as the the “most essential” medium. People were asked if they had to give up one, would they [...]
In this economy, everyone is looking for a good deal. Andrew Mason combined his love for trying new places in his hometown of Chicago and getting a good deal and the result was Groupon, one of the fastest growing “Deal-a-Day” websites. It operates in 40 cities. The way it works is that you sign up [...]
