With all of the noise being made about Apple’s recent “Antennagate” fiasco, people may have overlooked Apple’s recent foray into mobile marketing with the iPhone OS 4: iAd. iAd, a mobile marketing service that works through iPhone’s applications. Like Google’s Adsense, the ads are targeting to specific users using location and interests based on [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 [...]
Starting your own business is a risk in itself and I know that I have always told myself, “no risk, no reward”. Using this motto for business is imperative. We live in a fast-paced, ever changing world and you must take risks to stay relevant. Offer new products and services to adapt [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing.
Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, [...]
Many companies are reaching out to bloggers to promote new products, company events, specials deals, coupons, etc. Bloggers are usually eager to help, especially if it will drive traffic to their blog, but you need to approach them a certain way in order to for a successful relationship.
First, do your research. Don’t [...]
An Elevator Pitch is a term for a 30-60 second promo of your business. The idea is that if you were in an elevator with someone and needed to sell them on your business before they stepped off, how would you do it?
If you are a business owner or a sales person, it’s a [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, [...]
Business writing often has a reputation being stale and boring. Some websites are so filled with buzzwords and phrases that don’t really mean anything that sometimes I’m not even sure what services they offer! Words are important, because if your company’s literature looks like everyone else’s you will not stand out. Here [...]
Downmarket products, also known as low-end products are often sold to low-income consumers or businesses, but these days almost everyone wants to go downmarket to accommodate tighter budgets. As a business, you want to accommodate your customers, but cheaper products can be inferior and tarnish your brand.
A smart way to move downmarket [...]
Gathering information from competitors is an old strategy, but is still used today. Bigger companies often have entire departments dedicated to Competitive Intelligence, but watching what your competitors are doing is just as important to small business.
Who Are Your Competitors?
First, you should identify your competitors. A recent article in Inc. suggests [...]
