With all of the noise being made about Apple’s recent “Antennagate” fiasco, people may have overlooked Apple’s recent foray into mobile marketing with the iPhone OS 4: iAd. iAd, a mobile marketing service that works through iPhone’s applications. Like Google’s Adsense, the ads are targeting to specific users using location and interests based on [...]
I am continually amazed at how companies can let simple public relations matters become total corporate disasters. Most recently we have discussed PR disasters such as the BP Oil Spill, Tiger Woods, Toyota and John Edwards. Denials and cover-ups make the story bigger and harder to resolve. We can now add Apple [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 [...]
As managers, we continually face decisions how to address difficult employee matters. Governor Perdue gave us a lesson yesterday in dealing with the troubles facing the North Carolina Highway Patrol.
On Wednesday, July 7, 2010, Governor Beverly Perdue met with 160 of the top officers in the North Carolina Highway Patrol. Here was her message:
“If you [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing.
Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, [...]
This blog post from the Public Affairs Council brought to mind a situation The Results Company was in several years ago. We created an advertising campaign for a North Carolina non-profit that helps individuals manage their health care needs. The non-profit was really making a difference. The deal was shot down by [...]
The BP Oil Spill has permeated the media with force and BP is the most hated company in America right now. We have talked about crisis management in this blog before, so let’s take a look at how BP is doing.
One of the first rules of Crisis Management is to respond quickly. [...]
The internet is laden with examples of bad customer service. When customers are dissatisfied, they immediately take to their blogs and Twitter accounts to let everyone know how they were wronged. Last week, however, there was an amazing customer service story buzzing around on the internet. An internet site run by Zappos, [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, [...]
It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can [...]
