The Technology CEO council took to Washington this past week to bring IT business solutions proposals which might provide relief to the Federal Deficit. Samuel Palmisano (CEO, IBM) and Michael Dell (CEO, Dell) collaborated on a Politico.com opinion page last week that described how they propose to streamline and update the Federal Government with the [...]
With prohibited cell phone use and a lack of internet access, airplanes used to be the one place where we were truly forced to disconnect. Being on an airplane meant that no one could call you with last minute projects and you couldn’t be expected to respond to emails immediately. Even if for a few [...]
A recent study by Ceridian – a large human resources provider, revealed that trust between employers and employees is deteriorating. Erosion of trust can cause loss of motivation and commitment to your company, so it is important to gain and maintain trust among your employees. Be a Leader Take the lead in spearheading projects, generating [...]
With all of the noise being made about Apple’s recent “Antennagate” fiasco, people may have overlooked Apple’s recent foray into mobile marketing with the iPhone OS 4: iAd. iAd, a mobile marketing service that works through iPhone’s applications. Like Google’s Adsense, the ads are targeting to specific users using location and interests based on what [...]
I am continually amazed at how companies can let simple public relations matters become total corporate disasters. Most recently we have discussed PR disasters such as the BP Oil Spill, Tiger Woods, Toyota and John Edwards. Denials and cover-ups make the story bigger and harder to resolve. We can now add Apple to the list [...]
On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 Twitter [...]
As managers, we continually face decisions how to address difficult employee matters. Governor Perdue gave us a lesson yesterday in dealing with the troubles facing the North Carolina Highway Patrol. On Wednesday, July 7, 2010, Governor Beverly Perdue met with 160 of the top officers in the North Carolina Highway Patrol. Here was her message: [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing. Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, we will [...]
This blog post from the Public Affairs Council brought to mind a situation The Results Company was in several years ago. We created an advertising campaign for a North Carolina non-profit that helps individuals manage their health care needs. The non-profit was really making a difference. The deal was shot down by the corporate lawyers [...]
The BP Oil Spill has permeated the media with force and BP is the most hated company in America right now. We have talked about crisis management in this blog before, so let’s take a look at how BP is doing. One of the first rules of Crisis Management is to respond quickly. The public [...]
