I am continually amazed at how companies can let simple public relations matters become total corporate disasters. Most recently we have discussed PR disasters such as the BP Oil Spill, Tiger Woods, Toyota and John Edwards. Denials and cover-ups make the story bigger and harder to resolve. We can now add Apple to the list [...]
The BP Oil Spill has permeated the media with force and BP is the most hated company in America right now. We have talked about crisis management in this blog before, so let’s take a look at how BP is doing. One of the first rules of Crisis Management is to respond quickly. The public [...]
We have been discussing many aspects of Crisis Management on this blog, but Dallas Lawrence wrote an article on Mashable about Crisis Survival lessons specific to the Social Media Age. Information travels quickly these days, especially with the popularity of social networking sites such as Facebook and Twitter. Not only do companies have to hold [...]
As part of our continuing look at managing a crisis, let’s look at three different responses to public relations storms. First, Tiger Woods. After months of embarrassing tabloid disclosures, the world’s greatest (and best-known) golfer gave a widely-televised public statement last week. It was a necessary first step in his bid to rehabilitate a tarnished [...]
Recently, the world watched on as Toyota went through a PR nightmare that included brake problems and accelerator issues with their vehicles. Their name, usually a symbol of quality, has been dragged through the mud. Let’s take a look at how this crisis could have been better managed: Admit it Nothing alienates consumers more than [...]
