Social Media Users Are More Likely to Purchase and Promote

August 31, 2010

A recent study by Chadwick Martin Bail and iModerate Research Technologies has found that consumers engaged in social media are more likely to purchase and promote products. Even more interesting is the fact that more and more people are expecting business to have some kind of digital presence whether it be Facebook or Twitter. With over 400 million users on Facebook, if your marketing department still hasn’t gotten into the social media game, now is the time.

One participant stated “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.”

Other participants echoed this sentiment, stating that companies without “digital faces” are seen as behind the times and not interested in their demographic. You can read more about the study here.