Show and Tell: Using Your Smartphone in an Elevator Pitch
August 24, 2010We’ve discussed elevator pitches on this blog before, but I recently read this eye-opening article on how smartphones are changing elevator pitches. Smartphones allow us to play videos , visit websites and look at documents. An elevator pitch is supposed to be quick and to the point, but it’s so valuable to have a means of putting our product on display. If you sell a product and have a smartphone, I strongly recommend creating a short video showing your product in action or even record a few customer testimonials. It will prove to be valuable when you can show rather than simply tell.