A recent study by Chadwick Martin Bail and iModerate Research Technologies has found that consumers engaged in social media are more likely to purchase and promote products. Even more interesting is the fact that more and more people are expecting business to have some kind of digital presence whether it be Facebook or Twitter. With [...]
We’ve discussed elevator pitches on this blog before, but I recently read this eye-opening article on how smartphones are changing elevator pitches. Smartphones allow us to play videos , visit websites and look at documents. An elevator pitch is supposed to be quick and to the point, but it’s so valuable to have a means [...]
Loss aversion is a psychological term for the human tendency to prefer avoiding a loss rather than acquiring a gain. This article uses an example of someone offering $100 with no strings attached or the chance to win $200 by betting on a coin flip. Most people choose to take the $100 with no strings [...]
A recent study by Ceridian – a large human resources provider, revealed that trust between employers and employees is deteriorating. Erosion of trust can cause loss of motivation and commitment to your company, so it is important to gain and maintain trust among your employees. Be a Leader Take the lead in spearheading projects, generating [...]
Email, snail mail, phone, Skype, IM – there are so many ways for people to contact us that it can be overwhelming. It’s like having a constant “open door” policy on your life. This post from Time Management Ninja struck a chord with me and it sends a good message: Limit Your Doors. Before you [...]
With so few jobs out there, hiring managers are getting cover letters and resumes in record numbers. An original cover letter can make your application stand out. A hiring manager can be looking at hundreds of cover letters per day and they probably all start out in a similar way: “Dear Hiring Manager, Please accept [...]
Recent studies have shown that corporations are making money, so why is our unemployment rate still sitting at 10%? Business groups such as the U.S. Chamber of Congress have stated that the current administration has created uncertainty in the market by passing a large number of regulations, such as the infamous health care bill. The [...]
