Another Social Media Milestone for Starbucks
July 15, 2010On this blog, we have been following Starbucks astounding success with social media platforms, the most recent one being with Foursquare. Starbucks has recently reached another milestone in social media success by being the first consumer brand to acquire over 10 million Facebook fans. As of today, Starbucks has 10,030,184 Facebook fans and 955,181 Twitter followers according to Famecount.
According to this blog post from SocialFresh, Starbucks started its social media campaign by working with existing unofficial fan pages to consolidate them into one official page at Facebook’s urging.
In the social media space, there are many claiming to be rock stars, but Starbucks is by far the biggest social media success thus far. Companies should look to them as a leader in the space.