Starting your own business is a risk in itself and I know that I have always told myself, “no risk, no reward”. Using this motto for business is imperative. We live in a fast-paced, ever changing world and you must take risks to stay relevant. Offer new products and services to adapt to your customer’s [...]
Entrepreneurs and sales people often use slide presentations when pitching to potential customers. This blog post on slide presentations for fundraising gave great advice on these: Keep your slide presentations to six slides. People are less likely to miss out on important details. Make your most important points and be creative with your 6 slides. [...]
A few months ago, we wrote a blog post on Starbuck’s digital media success. They are continuing to embrace new media by latching onto location-based marketing. Location-based marketing is used via Smart Phone applications. Examples of Location-based applications are GoWalla, Tri-Out and Foursquare. Since Starbucks is using Foursquare as its location-based marketing platform, we will [...]
We discussed the current state of business cards last month, but the subject came up again in a recent article by Josh Catone from Mashable. In 2007, Amy Verner wrote (pre-iPhone) in The Globe and Mail that the ”growing number of Blackberry users presaged the end of the traditional business card”. Catone notes that at [...]
This blog post from the Public Affairs Council brought to mind a situation The Results Company was in several years ago. We created an advertising campaign for a North Carolina non-profit that helps individuals manage their health care needs. The non-profit was really making a difference. The deal was shot down by the corporate lawyers [...]
The BP Oil Spill has permeated the media with force and BP is the most hated company in America right now. We have talked about crisis management in this blog before, so let’s take a look at how BP is doing. One of the first rules of Crisis Management is to respond quickly. The public [...]
Many companies are reaching out to bloggers to promote new products, company events, specials deals, coupons, etc. Bloggers are usually eager to help, especially if it will drive traffic to their blog, but you need to approach them a certain way in order to for a successful relationship. First, do your research. Don’t approach a [...]
The internet is laden with examples of bad customer service. When customers are dissatisfied, they immediately take to their blogs and Twitter accounts to let everyone know how they were wronged. Last week, however, there was an amazing customer service story buzzing around on the internet. An internet site run by Zappos, a Las Vegas [...]
