Elevator Pitches

May 25, 2010

An Elevator Pitch is a term for a 30-60 second promo of your business. The idea is that if you were in an elevator with someone and needed to sell them on your business before they stepped off, how would you do it?

If you are a business owner or a sales person, it’s a good idea to have a prepared Elevator Pitch because you never know when you will need it. You may meet a potential client in an unlikely place and not have enough time go through your sales pitch, or it may just not be an appropriate place to talk business. You should give them your short elevator pitch and give them your card to follow up.

Time is of the essence when forming your elevator pitch, so be sure that top-level information is included, such as the name of your business, what it is that you sell and what makes you different from competitors. Write your Elevator Pitch as though the person you are pitching has no background in your field. Keep it short, use simple language and avoid buzzwords. It would also be helpful to get feedback on your pitch from colleagues, co-workers or friends.

Want more advice on crafting an Elevator Pitch? Check out this article.