Chris Brogan, President of New Marketing Labs, wrote an insightful blog post on the state of business cards. Though business cards are a very important part of networking, with all of the new ways people can contact us (email, Facebook, Twitter, Skype, etc.) I have often gotten business cards where the contact info dwarfs the [...]
An Elevator Pitch is a term for a 30-60 second promo of your business. The idea is that if you were in an elevator with someone and needed to sell them on your business before they stepped off, how would you do it? If you are a business owner or a sales person, it’s a [...]
One of the most challenging aspects of obtaining a new hire is writing an effective job posting. Whether you are using Craigslist, Monster or HotJobs, you want to make sure that the right people apply for the job. Most importantly, you want the candidate to be clear on what the job is before you begin [...]
Many raised their eyebrows upon first seeing KFC’s “Pink Buckets” commercial, advertising their latest partnership with the Susan G. Komen Foundation, which is a big name in the fight against breast cancer. When one thinks about KFC, the first thing that comes to mind is fried chicken, and most recently, the infamous Double Down, a [...]
You know you offer a great service, but do your customers think so? Are they spreading the word about your superb customer service or your outstanding products? People are much more likely to use a service or a buy product if it is recommended by someone they trust. Also, the internet has made research much [...]
We are so lucky to live in a time where there are so many new time-saving management tools at our fingertips, but how can you convince your staff to use it so that you can use new technology to its full advantage? Change is difficult for everyone, so here are some tips and getting your [...]
We have talked about managing workers that are not in the office, but with “virtual” offices on the rise, it’s likely that many managers are also working from home. Working from home is still new to a lot of people and while it does sound relaxing in a way, its presents a lot of new [...]
Business writing often has a reputation being stale and boring. Some websites are so filled with buzzwords and phrases that don’t really mean anything that sometimes I’m not even sure what services they offer! Words are important, because if your company’s literature looks like everyone else’s you will not stand out. Here are some ways [...]
