Signs of the Times
April 8, 2010I found 2 interesting studies on MarketingCharts.com today that definitely indicate that we are living in a world that is changing at break-neck speed.
The first says that for the first time, the Internet has surpassed Television as the the “most essential” medium. People were asked if they had to give up one, would they give up Television or the Internet. 49% said they would eliminate TV and a little over 48% said they would eliminate the Internet. This is not hard to believe, as you you can watch a lot of TV shows via the Internet thanks to Hulu and network websites that post their shows online.
The 2nd study found that consumers are much more likely to act upon online ads than they were one year ago. More and more people spend a lot of their personal and work time on the internet, so this is also not surprising. According to the article “Consumers say articles that include brand information is the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links.” You might want to take this into consideration in your marketing plans for 2010.