A New Way to Use Twitter!
April 13, 2010It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can pay to have your tweets show up at the top of the page when a Twitter user searches for the term.
Promoted Tweets will be clearly marked as such and will have all of the functionality of a regular Tweet (reply, re-tweet, etc). There will only be one Promoted Tweet per results page. In order for this to work for your business, your Tweets will need to resonate with a broader audience. If you plan to take advantage of this new service, I recommend making the most of your 140 word limit and utilizing links to entice Twitter users to become followers, and more importantly, customers. For more on Promoted Tweets, check out this article on Hubspot.