Downmarket products, also known as low-end products are often sold to low-income consumers or businesses, but these days almost everyone wants to go downmarket to accommodate tighter budgets. As a business, you want to accommodate your customers, but cheaper products can be inferior and tarnish your brand. A smart way to move downmarket would be [...]
If you are a sales manager or a sales person, this blog post is for you! We will cover sales tips from a top sales person, sales tips from customers and well as delving into the mind of a sales person. Without a sales department, most companies would not exist, so all managers out there [...]
Gathering information from competitors is an old strategy, but is still used today. Bigger companies often have entire departments dedicated to Competitive Intelligence, but watching what your competitors are doing is just as important to small business. Who Are Your Competitors? First, you should identify your competitors. A recent article in Inc. suggests that you [...]
Everyone wants to be their own boss. Besides being already independently wealthy, one way to become your own boss is to have your own business. If you are thinking about taking the plunge, you may want to consider buying a business instead of starting one up from scratch. We will explore both options here. Buying [...]
It was the blog post heard throughout the internet this morning! The notoriously advertisement shy Twitter is introducing Promoted Tweets. They will start issuing corporate accounts in which businesses pay for their Tweets to show up at the top of search results. For example, if your business sells coffee, you can pay to have your [...]
I found 2 interesting studies on MarketingCharts.com today that definitely indicate that we are living in a world that is changing at break-neck speed. The first says that for the first time, the Internet has surpassed Television as the the “most essential” medium. People were asked if they had to give up one, would they [...]
Previously, we had discussed using LinkedIn to network and find new jobs, clients, etc, but what about using LinkedIn to hire employees? LinkedIn boasts over 60 million professional profiles spanning 200 countries. As far professional social networking goes, it is THE place to be seen! Here are some tips on using LinkedIn as part of [...]
Meetings, while sometimes necessary, can be time-suckers for both the managers and employees. Before deciding to call a meeting, you should be sure that a meeting is necessary. Is this meeting just about sharing information? An email should cover that. Good reasons for holding meetings include planning sessions, brainstorming sessions and follow-ups, if a project [...]
