Starbucks: A Digital Media Success
February 23, 2010Emily Bryson York from AdvertisingAge wrote a great article on Starbucks’ success in the Digital Media world. Not only do they use Facebook and Twitter to engage their customer base, they also created a website, MyStarbucksIdea.com, which encourages Starbucks’ customers to submit ideas for products, promotions, etc. As of today, the site has 180,000 registered users and 80,000 ideas have been submitted. 50 have been implemented. In September, the coffee giant also launched 2 iPhone applications and is testing the idea of loyalty cards that can be loaded onto customers’ cell phones.
The company relied on digital and social media promotions instead of an annual TV blitz and it worked out in their favor. Starbucks posted its first U.S. same-store sales gain in 2 years.
If your business uses digital media, this article is a must-read. You can find it here. Also, check out Starbucks’ Facebook and Twitter pages to see how the experts do it!