As part of our continuing look at managing a crisis, let’s look at three different responses to public relations storms. First, Tiger Woods. After months of embarrassing tabloid disclosures, the world’s greatest (and best-known) golfer gave a widely-televised public statement last week. It was a necessary first step in his bid to rehabilitate a tarnished [...]
Emily Bryson York from AdvertisingAge wrote a great article on Starbucks’ success in the Digital Media world. Not only do they use Facebook and Twitter to engage their customer base, they also created a website, MyStarbucksIdea.com, which encourages Starbucks’ customers to submit ideas for products, promotions, etc. As of today, the site has 180,000 registered [...]
If you are interviewing a prospective employee, one question they are sure to ask is “What is your Management Style?” It’s a very good question and your answer could determine whether or not they would work best in your department. Which of these styles describes you? Authoritarian This management style is known by other names, [...]
Recently, the world watched on as Toyota went through a PR nightmare that included brake problems and accelerator issues with their vehicles. Their name, usually a symbol of quality, has been dragged through the mud. Let’s take a look at how this crisis could have been better managed: Admit it Nothing alienates consumers more than [...]
The PMP Certification Exam is offered by the Project Management Institute (PMI), which was founded in 1969.They have a worldwide membership of over 500,000 members in 170 different countries. Local chapters meet and discuss tools and strategies for project management. They started offering the PMP Certification exam in 1984. PMI currently offers 5 levels of [...]
More and more, offices are moving towards being virtual. The internet and cloud computing have enabled employees to work from home with ease. “Working from home” has an air of negativity about it from an employee perspective and a management perspective. Often, the employee feels like they have to constantly “prove” that they are working [...]
F. John Reh, About.com’s Management Guide asked his pool of management professionals: “Remember way back when – when you got your first management job. What do you wish someone had told you then? What would be the one tip you would give to a manager just starting out?” This sparked discussion a long discussion, but [...]
