Twitter Tips
January 26, 2010We’ve talked about Facebook, but Twitter is also a Big Dog in the world of Social Media. Twitter is an instant messaging site that was originally meant for individuals, but businesses started honing the power of Twitter as a way to reach out to current and potential customers. Dell, Whole Foods, Southwest Airlines and Starbucks are just a few companies that are using Twitter.
If your company is thinking about using Twitter, here are some tips on how to use it:
Keep it short
Just like Facebook, a Twitter post should be short and to the point. If you are using Twitter to drive traffic to a blog, a short sentence on what the blog post is about and link is sufficient. Twitter helps you keep it short by limiting the character count to 140.
Reward your Twitter followers!
Offer Twitter only coupons or promotions. This will keep you on your customer’s radar. They will want to follow you and they will tell their friends!
Tweet the news
Is your company offering a new product? Is there something in the news about your industry? Tweet about it and encourage your followers to “Re-Tweet”, which means that they can post your Tweet to their follower’s pages.
Use the Hashtag (#)
A Hashtag is a search convention for Twitter. It’s just like using tags on a blog, except you put the “#” sign in front of it. For instance, if you are posting an industry news story that happened in Raleigh, you could tag your tweet like this: #Raleigh. Then, anyone on Twitter searching for Raleigh news and events can see your post and possibly decide to follow your company.
A combination of coupons, company news and links is the perfect combination for success if you are using Twitter. One other tip: Limit your tweets to 1 or 2 a day at the most. Nothing will cause customer’s stop following you more than page full of tweets from just your account.
For more Twitter Tips, check out http://twittertips.org/.