Email Marketing is cost-effective and, when done correctly, can be very profitable! It’s also a great way to stay in touch with your customer base. Here are few tips on how to be successful with email marketing:
Work with a clean list
Be sure that the customers you are emailing have opted-in. This means [...]
The Raleigh News & Observer is running a series called the “12 Step Guide to Marketing New and Existing Businesses” and we strongly suggest checking it out. Grace W. Ueng offers some valuable information on today’s marketing strategies. Her latest feature on trade shows offers valuable information on evaluating trade shows before and [...]
In our previous post, we discussed monitoring your company’s online reputation, but what do you do when your online reputation has become compromised? Here are some suggestions:
Catch the Problem
Amy, who now works for The Results Company, worked for an online company that had a customer forum. They could usually spot problems that [...]
The internet is a large, powerful tool and managing your online reputation can seem daunting. With the advent of social networking site such as Facebook and Twitter, clients now have a vast forum to post about their experiences with your company. This can be a good thing. It allows you to get [...]
Michael Port wrote a great article in this month’s issue of Entrepreneur Magazine on how to expand your network and improve your reputation without business cards. Too often, business cards get lost or tossed aside, but these tactics can help you stand out from the crowd:
Share Your Connections
Introduce people in your network that have [...]
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